SHALL WE HAVE A DRINK?
MEASURING REAL-TIME FOOTFALL IN LICENSED PREMISES TO DETERMINE KEY MOMENTS IN PURCHASE AND CONSUMPTION OF ALCOHOL
The digital age has produced a new kind of consumer. They are called “millenials”, “Gen Z”, “centennials” and they expect things to be immediate and convenient. Uncharitably this has been called a “short attention span”, but have sympathy - when you carry a location enabled microprocessor in your pocket, you start to expect to be able to access any information or buy any thing as soon as you think of it. You do not ruminate over many hours - you think, decide, act and enjoy within minutes.Read more