Whitepapers

Jun 2017
popularity of drinks in London

SHALL WE HAVE A DRINK?

  • David Kell, Co-founder & CTO

MEASURING REAL-TIME FOOTFALL IN LICENSED PREMISES TO DETERMINE KEY MOMENTS IN PURCHASE AND CONSUMPTION OF ALCOHOL

The digital age has produced a new kind of consumer. They are called “millenials”, “Gen Z”, “centennials” and they expect things to be immediate and convenient. Uncharitably this has been called a “short attention span”, but have sympathy - when you carry a location enabled microprocessor in your pocket, you start to expect to be able to access any information or buy any thing as soon as you think of it. You do not ruminate over many hours - you think, decide, act and enjoy within minutes.

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May 2017
Retail case study

WHO IS ACTUALLY SHOPPING IN MY STORE?

  • David Kell, Co-founder & CTO

Retailers relied on consumer demographic information for decades even before the “big data” revolution. Census data, repackaged into segments by consumer demographics organisations, give you information from digitality, age and spending profile.

But how do retailers know which of the nearby residents actually get into their car and come and spend in their stores? Retail catchment areas were a start, and loyalty cards the next step, mapping individual baskets to addresses. But increasingly, retailers are recognising that purchasing decisions are driven by very speci c contexts, and what I want to buy today and tomorrow might be completely di erent, depending on where I’ve come from, where I’m going and how I feel.

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May 2017
emotion analysis

BEGINNER'S GUIDE TO USE DOCKER

  • Deepak Shakya, S/w solution architect

Docker is a tool designed to make it easier to create, deploy, and run applications by using containers. Containers allow a developer to package up an application with all of the parts it needs, such as libraries and other dependencies, and ship it all out as one package.

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January 2016
machine learning

HOW NOT TO DO DEEP LEARNING ON AERIAL IMAGES

  • David Kell, Co-founder & CTO

At Gyana we are stumped daily by some very interesting real life problems. We are at a cross section, where science is meeting technology—and it is easy to get lost in the science bit (“research only”) or the technology bit (“commercialisation only”). The magic will happen when we remember to leverage cutting edge techniques that really work, for problems that really matter...

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January 2016
piechart

MARKETING TO THE MINORITY WITHOUT ALIENATING THE MAJORITY

  • Andrew Li, Co-founder & COO

Societies around the world are becoming increasingly multicultural and multilingual. In the US, more than 20% of the population speak a language other than the official language of English at home. Countries such as South Africa, the Seychelles and Singapore have multiple official languages...

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January 2016
emotion analysis

LARGE-SCALE EMOTION ANALYTICS WITH A MODERN MACHINE LEARNING APPROACH

  • Data scientist

When it comes to Youtube videos, Instagram profiles or Facebook posts "I like this" or "thumbs up" seems to be the only reaction we show. On a macroscopic level this can indicate the quality and appeal of videos, photos and articles, but "I like" certainly does not reflect the complex emotions that are triggered in our brains...

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